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Oslo Opera House | Completed in 2007 ahead of schedule and 300 million NOK (US$52 million) under its budget of 4.4 billion NOK (US$760 million)

Scandinavia and Northern Europe an emerging market for luxury

Worldwide

Highest earnings per person

Going back a few years there was no luxury sector in Scandinavia. However, Norway’s development of their rich oil and gas reservers has created an unprecedented level of affluence and a new luxury sector has emerged over the last decade, only rivalled by countries on the Arabian Gulf. This rapidly developing market brings many more opportunities for new entrants than the established luxury markets of France Italy, the UK and Germany.

Taking Norway as an example, here are some proof points:

Norway has one of the highest earnings per capita worldwide, according to Wikipedia

The Norwegian Luxury Sector is in Boom – the Louis Vuitton store in Oslo has the highest sales per meter of any Louis Vuitton worldwide!

No Import Duties

B2C: Sell luxury within the European Single Market

Norway and Iceland are members of the European Free Trade Area (EFTA) joining the EU’s Internal Market, which includes the three other Scandinavian countries of Denmark, Finland and Sweden, and the Northern European Baltic countries of Estonia, Latvia and Lithuania.

Scale and manage growth

B2B: find and service resellers worldwide

There are no geographic limits on using our B2B platform to manage and service your resellers.

This is what makes our approach unique

Omni-channel: a holistic strategy to brand development

We partner with international fashion weeks, trade shows and public institutions worldwide to generate press and PR coverage and to market and sell, both a B2B and a B2C.

We are also in the process of developing agents and show rooms across Scandinavia and Northern Europe.

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Norwegians are very quality conscious and tend to prefer quality goods and services to discounted brands. In common with other Scandinavian countries they are very design conscious, a factor that is evident in the retail market. Norwegians’ strong purchasing power is attractive for local and foreign retailers alike.

Cushman & Wakefield Global - Cities Retail Guide Notes